RERE

[Type]
Branding
UI/UX
Mobile Application
Website
[Role]
Art Direction
UI Design
UX Researcher
[Stack]
Figma
Webflow
[Year]
2025
[Description]
RERE is a new digital platform built to reconnect urban youth in Aotearoa with native birdlife through birdwatching and citizen science. It turns everyday screen time into moments of discovery, blending learning, play, and participation in a way that feels current, social, and youth-driven. From the mobile app to the website and campaign materials, RERE creates a connected ecosystem that celebrates curiosity, community, and environmental care. The goal is simple. Inspire the next generation to notice, learn about, and protect Aotearoa’s unique birds together.
See the process book of this project