I begin with research to uncover insights about users, goals, and context. This includes user interviews, competitive analysis, and stakeholder conversations. I ask why before I ask how.
I synthesize findings into clear problem statements, user personas, and user journeys. This helps me frame the design direction around real needs, not assumptions.
I explore solutions through sketches, wireframes, and rough prototypes. This phase is about fast iteration, concept testing, and collaboration.
I translate ideas into high-fidelity UI and interaction prototypes. Every element has a reason — from layout and type to motion and hierarchy.